Our Theory

At VIP Real Estate Co, we pride ourselves on doing things differently. We deliberately do not do what the big franchises are doing; we specifically do what they are NOT doing. No matter how large we grow, we will always maintain our unique boutique culture.

While VIP Real Estate excels in so many areas there are four in which we genuinely differentiate ourselves:
Marketing, Individual Agent Promotion, Agent Services, and Culture/ Community.

Marketing: Where most brokerage firm’s marketing is devoid of any personality, VIP’s company marketing is
unique, edgy, progressive and makes the viewer stop in their tracks- truly revolutionary. While others do not convey a company culture, we let out culture shine. We stand out.

Individual Agent Promotion: We celebrate the uniqueness and individuality of every agent. We put that core value into action in a way that no one else does, we create social media blasts or other advertising that
boasts about the accomplishments, specialties, and other virtues of our agents, individually! We promote YOU, as an individual, to help convert your sphere into transactions.

Agent Services: VIP’s leadership prides itself on being exceptionally available and supportive of its agents.
Additionally, our management & marketing staff do a tremendous amount of work FOR YOU! We take
marketing & back-office workload off your plate to free up your time for showing, writing contracts, and
making money. We are personally invested in our Agent’s success, and truly care about them as individuals.

Culture/ Community: VIP Real Estate, across the nation, is known to be an inclusive family. We are a
dynamic group of individuals who come together as a team to work together, play together, and help each
other succeed. The VIP Family… WINS together!

10 Core values & operational theories on which we built our company.

  • VIP service to every client.
  • VIP treatment to every transaction.
  • VIP experience for all of our agents
  • We are the non-pretentious luxury brokerage, servicing all sizes and types.
  • Leadership, training, and community are at the forefront of our operations.
  • Psychology based marketing & operations are at the core of what we do.
  • Technology-based, forward-thinking, and progressive.
  • The reality is- Real Estate is a popularity contest. If we can make you famous, we will.
  • We make Real Estate fun.
  • We love & value our VIP Family.